Tesla Targets 2028 for New Roadster Production, Yet Delays Appear Likely

Tesla says it aims to start building the next‑generation Roadster in 2028, though analysts warn the schedule is still far from certain.

Unveiled in 2017, the electric sports car was billed to deliver record‑setting acceleration and a more‑than‑600‑mile range, with an initial rollout planned for 2020. That target came and went without any deliveries, and the effort has since been delayed multiple times.

Although Tesla markets the forthcoming Roadster as a halo model to highlight its technology, the string of setbacks has bred doubt among prospective buyers and analysts.

Tesla’s track record of overly aggressive launch timetables that missed the mark—evident with the Model 3 and Model Y—feeds these worries. Persistent supply‑chain issues and the firm’s emphasis on high‑volume models make the outlook for a low‑volume, high‑performance vehicle even more uncertain.

If production does kick off in 2028, the Roadster will face a market already seeing a number of rivals roll out similar high‑performance electric coupes, which could erode its distinctiveness.

Until Tesla provides a confirmed production line and a solid delivery timetable, the 2028 target should be viewed as tentative, and shoppers should treat reservation offers with caution.

In summary, the news marks a step forward, yet the long interval between the reveal and the projected start of production underscores the hurdles Tesla must overcome to launch a niche, ultra‑high‑performance EV.