Apple introduces "Get Ready" tool to smooth iPhone Duo pre‑order surge

Apple unveiled a "Get Ready" feature allowing customers to set up their iPhone Duo order prior to the official pre‑order period that begins at midnight on Friday, October 16, aiming to curb the yearly spike in web traffic.

Accessible via a straightforward web page or the Apple Store app, the service requires users to log in with their Apple ID, choose their desired model, storage capacity, color, carrier and payment option, and then get a confirmation that the configuration has been stored. At the moment the pre‑order clock hits midnight on Friday, the saved setup is submitted automatically.

The move draws on insights from earlier releases, during which intense demand overloaded Apple’s servers and caused checkout slowdowns for buyers. Comparable pre‑order preparation utilities were used for Apple Watch and AirPods launches, helping the firm distribute traffic and provide shoppers a more reliable route to obtain the products they desire.

Analysts point out that the iPhone Duo is likely to attract considerable enthusiasm, largely due to its fresh dual‑camera setup and enhanced processor. Allowing purchasers to lock in their selections beforehand, the Get Ready tool may ease irritation and enable carriers to forecast inventory requirements with greater precision.

Shoppers eager to use the feature can begin configuring their order right away. Apple will issue a notification once the pre‑order window opens, and the stored order will be placed automatically, offering participants an improved likelihood of securing their chosen configuration without the usual website congestion.